Bringing running & outdoor brands
to the right doors.

Your Fractional Sales Director for the running & outdoor space. I turn strategy into sell-through through trusted relationships, clear plans, and focused execution.

Why Amy J Collective

I started Amy J Collective because I love this industry—and I know how it works. With years in running and outdoor retail, I help small and emerging brands earn a place on the floor and support established brands as they reset, refocus, and grow. I combine senior-level sales leadership with hands-on execution, so you get momentum fast—without the overhead of a full-time hire.

  • Specialty & key account relationships across run/outdoor

  • Sell-in presentations, line plans, and buyer follow-up that convert

  • Margin health, closeout strategy, and smart inventory moves

  • Simple tools, clear communication, measurable results

How We Win Together

  • Trusted:

    Retailer-first, data-informed, relationship-driven. I give you the honest read and clear next steps.

  • Adventurous:

    Open to testing new doors and programs—grounded by guardrails and real metrics.

  • Empowering:

    I build repeatable playbooks and teach as we go, so your team gets stronger every quarter.

Book Now

Senior leadership, right-sized

As your Fractional Sales Director, I set priorities, open doors, and keep revenue moving. Every brand is unique—your plan should be too. We’ll tailor the right mix of strategy and execution for your stage of growth.

  • Channel & account strategy, forecasting, and targets

  • Sell-in toolkit: deck, line sheet, order forms, tech specs

  • Buyer outreach, meetings, and follow-ups

  • Sell-through support: training notes, merchandising, replenishment

  • Margin & inventory planning, closeouts with guardrails

  • Weekly priorities + monthly performance snapshots

Build a scalable wholesale foundation, target the right doors, present with confidence, and grow the right way.

Emerging Brands

Established Brands

Reboot momentum with fresh strategy, sharper assortments, and channel-smart programs that lift margins.

A little more about me

Running and the outdoors are home for me—the people, the products, the community. I bring that energy to every partnership. You’ll get clear communication, respectful retailer relationships, and a steady hand through the seasonal rhythm.