Bringing running & outdoor brands
to the right doors.
Your Fractional Sales Director for the running & outdoor space. I turn strategy into sell-through through trusted relationships, clear plans, and focused execution.
Why Amy J Collective
I started Amy J Collective because I love this industry—and I know how it works. With years in running and outdoor retail, I help small and emerging brands earn a place on the floor and support established brands as they reset, refocus, and grow. I combine senior-level sales leadership with hands-on execution, so you get momentum fast—without the overhead of a full-time hire.
Specialty & key account relationships across run/outdoor
Sell-in presentations, line plans, and buyer follow-up that convert
Margin health, closeout strategy, and smart inventory moves
Simple tools, clear communication, measurable results
How We Win Together
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Trusted:
Retailer-first, data-informed, relationship-driven. I give you the honest read and clear next steps.
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Adventurous:
Open to testing new doors and programs—grounded by guardrails and real metrics.
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Empowering:
I build repeatable playbooks and teach as we go, so your team gets stronger every quarter.
Senior leadership, right-sized
As your Fractional Sales Director, I set priorities, open doors, and keep revenue moving. Every brand is unique—your plan should be too. We’ll tailor the right mix of strategy and execution for your stage of growth.
Channel & account strategy, forecasting, and targets
Sell-in toolkit: deck, line sheet, order forms, tech specs
Buyer outreach, meetings, and follow-ups
Sell-through support: training notes, merchandising, replenishment
Margin & inventory planning, closeouts with guardrails
Weekly priorities + monthly performance snapshots
Build a scalable wholesale foundation, target the right doors, present with confidence, and grow the right way.
Emerging Brands
Established Brands
Reboot momentum with fresh strategy, sharper assortments, and channel-smart programs that lift margins.
A little more about me
Running and the outdoors are home for me—the people, the products, the community. I bring that energy to every partnership. You’ll get clear communication, respectful retailer relationships, and a steady hand through the seasonal rhythm.